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MAX 2010 : H.264 Encoding Strategies for All Screens

2 July 2010 4 comments

This is the title of my presentation at MAX 2010. For the third time I am invited to speak at MAX about video encoding. This year I’ll focus my presentation on encoding best-practices for mobile (Android) and HTTP Dynamic Streaming (formerly Project Zeri).

The abstract : “Learn how to create amazing H.264 video that performs well on large and small screens from one of the industry masters of encoding for H.264 video. The session will begin by discussing the fundamentals of encoding H.264 for Flash and cover encoding profiles, buffering techniques, hardware acceleration, and optimizing H.264 for mobile screens. The session will review Adobe’s recommendations for video encoding for HTTP Dynamic Streaming and how you can make your video look great.”

“one of the industry masters” ? Wow I didn’t know it 😉
I’m sure it will be a great experience as always, so if you want to know more about these topics, join us at MAX 2010, Los Angeles 23-27 October. My presentation is 27 October, 8:00 am (damn I’ll have to wake up early in the morning :-[ ).

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Categories: Uncategorized

Hulu Plus – the giant is moving

30 June 2010 Leave a comment

Hulu has announced the availability of the new subscription-based service Hulu Plus. This service is complementary to the existing free ad-based Hulu. At a monthly cost of 9.99$ you will be able to watch at your favorite TV serie not only on a PC or Mac but also on the iPhone, iPad, iPod touch and several connected-TVs. The number of programs is increased and also the quality which is now much more biased toward HD.

Finally the giant has made its move. I remember you that Hulu is the second video service on Internet for bandwidth consumption after YouTube, but the chosen model (advertising) generated not many incomes. I think that this new service will have a lot of success, similarly to what is happening to NetFlix with its “watch istantly” service. They are also not in direct competition because Hulu offers mainly TV shows and NetFlix films.

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Impossible to build with HTML5

21 June 2010 32 comments

This is an excellent Apple’s HTML5 page parody. Indeed, thinking again about, it is not really a parody but a real comparison of what Flash can do in various scenarios compared to HTML5. The refrain is “Impossible to build with HTML5”.

It’s just curious as a new, completely immature and not yet standardized technology that works only on a limited subset of all browsers has been exploited for a mere power struggle. It is honestly impossible to compare it with the 10+ years old Flash Player that simply works on any browser and do a lot of stuff. The Apple’s page about HTML5 is a prove of that: it speaks about “web standards” and then works only on Safari !!! How can anyone state such a thing and not heap ridicule? It’s a mistery to me… in the while take a look at the page and refresh your memory.

Ps: to the “Impossible to build with HTML5” category add also my latest demo of HD video @ 250Kbit/s.

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The best source on HighScalability challenges

18 March 2010 Leave a comment

Do you want or need to build an high traffic web site ? The traffic is exploding and you need a complete re-design of your architecture ? Or simply just curious about how high traffic sites work ?
The right place is high scalability
A very inspiring site where you can learn how famous sites like Google, Amazon, ebay, Youtube are able to handle incredible amount of web traffic.

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A great MAX EUROPE 2008 experience

4 December 2008 Leave a comment

I had a great time at MAX 2008 in Milan. It has been very interesting to meet Flash experts and evangelists and being able to elaborate a more clear vision of where the technology is heading for the future.

I attended very inspiring sessions by Stefan Richter, Marco Casario, David Hassoun, Michael Thornburgh and others, acquired new skill in Pixel Bender, Flex, FMS, and kept in touch with old and new friends like Dario De Agostini, Andrea Amadeo and Tim Siglin.

The experience as a speaker has been very good too.

Flash Open Screen Project is really exciting, and so the new protocol RTMFP and the new path of development for Flash Media Server.

Another very impressive technologies is Alchemy, a C/C++ to AS3 converter which allows us for a fast and efficient access to billions of line codes written in C/C++.

But the most important “eritage” of the event is the born of new ideas in my mind about Encoding, FMS, streaming enhancement, Pixel Bender, new business opportunity and so on.

Now that I’m returned at home, it’s only a matter of starting to work to these ideas, and I’m happy because from a such high number of istirations, someone will be surely good.

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I’ll Speak about H.264 at Max Europe 2008

7 November 2008 Leave a comment

I’m very proud to join the Max Europe 2008 crew this year, expecially because we will be in Italy, my country.
At Max I’ll speak about H.264 and encoding best practices.
This is the abstract of my session (December 2):

Encoding Video for the Highest Quality and Performance

“Make video look the best it can. Get a deep understanding of optimizing H.264 and VP6-S for the highest quality and smoothest delivery experience. Learn how to tweak the encoder for maximum quality in Flash Player and Adobe AIR. The session will focus on understanding the H.264 codec and how you can deploy a larger frame size using new multibitrate technology. This is a great companion to the session on multibitrate video.”

If you like to know more about the H.264 video encoding, FMS and Flash Video Technology, join us at Max Europe and register to my session. The session will cover the encoding technologies implemented in H.264, the best settings for optimizing the final video quality and best practices to get the maximum performance in the Flash Player.

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I’m a father

18 October 2008 Leave a comment

Indeed I’m a lot of thing, but now I’m also (and above all) a father. My first son (Alessandro) is born Sunday 12 October in the morning. As you can well understand my life is changing completely not only from a practical point of view but most of all from an emotional point of view. Paternity (or parently) is such a powerful and depth link between two souls that can reveal, sometimes, the most true roots of our beeing.

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