Hulu Plus – the giant is moving

Hulu has announced the availability of the new subscription-based service Hulu Plus. This service is complementary to the existing free ad-based Hulu. At a monthly cost of 9.99$ you will be able to watch at your favorite TV serie not only on a PC or Mac but also on the iPhone, iPad, iPod touch and several connected-TVs. The number of programs is increased and also the quality which is now much more biased toward HD.

Finally the giant has made its move. I remember you that Hulu is the second video service on Internet for bandwidth consumption after YouTube, but the chosen model (advertising) generated not many incomes. I think that this new service will have a lot of success, similarly to what is happening to NetFlix with its “watch istantly” service. They are also not in direct competition because Hulu offers mainly TV shows and NetFlix films.


Impossible to build with HTML5

This is an excellent Apple’s HTML5 page parody. Indeed, thinking again about, it is not really a parody but a real comparison of what Flash can do in various scenarios compared to HTML5. The refrain is “Impossible to build with HTML5”.

It’s just curious as a new, completely immature and not yet standardized technology that works only on a limited subset of all browsers has been exploited for a mere power struggle. It is honestly impossible to compare it with the 10+ years old Flash Player that simply works on any browser and do a lot of stuff. The Apple’s page about HTML5 is a prove of that: it speaks about “web standards” and then works only on Safari !!! How can anyone state such a thing and not heap ridicule? It’s a mistery to me… in the while take a look at the page and refresh your memory.

Ps: to the “Impossible to build with HTML5” category add also my latest demo of HD video @ 250Kbit/s.

A great MAX EUROPE 2008 experience

I had a great time at MAX 2008 in Milan. It has been very interesting to meet Flash experts and evangelists and being able to elaborate a more clear vision of where the technology is heading for the future.

I attended very inspiring sessions by Stefan Richter, Marco Casario, David Hassoun, Michael Thornburgh and others, acquired new skill in Pixel Bender, Flex, FMS, and kept in touch with old and new friends like Dario De Agostini, Andrea Amadeo and Tim Siglin.

The experience as a speaker has been very good too.

Flash Open Screen Project is really exciting, and so the new protocol RTMFP and the new path of development for Flash Media Server.

Another very impressive technologies is Alchemy, a C/C++ to AS3 converter which allows us for a fast and efficient access to billions of line codes written in C/C++.

But the most important “eritage” of the event is the born of new ideas in my mind about Encoding, FMS, streaming enhancement, Pixel Bender, new business opportunity and so on.

Now that I’m returned at home, it’s only a matter of starting to work to these ideas, and I’m happy because from a such high number of istirations, someone will be surely good.

I’ll Speak about H.264 at Max Europe 2008

I’m very proud to join the Max Europe 2008 crew this year, expecially because we will be in Italy, my country.
At Max I’ll speak about H.264 and encoding best practices.
This is the abstract of my session (December 2):

Encoding Video for the Highest Quality and Performance

“Make video look the best it can. Get a deep understanding of optimizing H.264 and VP6-S for the highest quality and smoothest delivery experience. Learn how to tweak the encoder for maximum quality in Flash Player and Adobe AIR. The session will focus on understanding the H.264 codec and how you can deploy a larger frame size using new multibitrate technology. This is a great companion to the session on multibitrate video.”

If you like to know more about the H.264 video encoding, FMS and Flash Video Technology, join us at Max Europe and register to my session. The session will cover the encoding technologies implemented in H.264, the best settings for optimizing the final video quality and best practices to get the maximum performance in the Flash Player.

I’m a father

Indeed I’m a lot of thing, but now I’m also (and above all) a father. My first son (Alessandro) is born Sunday 12 October in the morning. As you can well understand my life is changing completely not only from a practical point of view but most of all from an emotional point of view. Paternity (or parently) is such a powerful and depth link between two souls that can reveal, sometimes, the most true roots of our beeing.

A couple projects for the next year

2007 is ending, and as usual I’m preparing new projects for the next year. A couple of them involve the blogging. First of all, in 2008 I will launch a new Blog in Italian language. This blog will be less technical and more devoted to inform and support Italian executives’ decisions involving the use of Adobe Flash Video Ecosystem. The second project is a new showcase of the real potentiality of H.264 technology. In the last two months I played with my new Core 2 Quad @ 3GHz processor testing new H.264 encoders. Believe me, H.264 potentialities are really astounishing and for the most part underused today. What do you think about encoding HD content (1280x720p@25) in 1000-1200Kbit/s ? Last but not least, I’ll publish a AAC analysis as the conclusive step of our ‘excursus’ in the H.264 + AAC technology before releasing the “Flash Video Technology – White Paper – 2008”. Best Wishes.

Dynamic Buffering revamping

In a past and well appreciated TechNote, I explained a dynamic buffering technique which is able to take advantage of all the available bandwidth and, at the same time, is able to reduce, to the minimun, the pre-buffering time.

Recently I have improved the technique with a rate control code. This is the principle:

Use the prebuffering as rate control

A main advantage of the Dynamic buffering is the strong reduction of prebuffering time. This is obviously a great feature by itself, but we can find addictional value in it. We can use the prebuffering phase to measure the available bandwidth between client and server and therefore change accordingly the effective buffering depth or, if necessary, change the stream rate (between prerecorded ones).

The bandwidth measurement is indeed very simple. If we have set a prebuffer time of BT seconds, we can monitor the BufferLenght property measuring the time needed to fill the buffer to the i.e 80%. Let’s call this time T80.
We calculate an available/required bandwidth ratio: R=(BT*0.8)/T80
If R>1, the available bandwidth is higher than the required. i.e: 1.2 means +20%.
If R<1, the available bandwidth is lower than the required. i.e: 0.7 means -30%.

Depending by the R ratio, we can change the preloading behaviour before the preload ends (this is why we measure the bandwidth over the 80% of buffer filling).
If R is consistently higher than 1, the behaviour remains unchanged and the prebuffering time remains very short.
If R is only a little higher than 1, it’s better to enlarge the prebuffer depth. The prebuffering time becames longer but the playback more solid.
If R is lower than 1, we need to change the Stream with a scaled one. In this case, we have the great advantage of a short total buffering time, because, thanks to the Dynamic buffering, both the first (used to measure and then dropped) and the second (scaled stream) prebuffering times are inherently short.

A note to conclude:

I have created this Dynamic buffering scheme remembering of a key feature of Windows Media Player 9: Microsoft calls it “Fast-Streaming”. Now, it is available also for our beloved FMS2.

FIG 1 . Standard Buffering: Bandwidth fluctuations vs Buffer time

FIG 2 . Dynamic Buffering: Bandwidth fluctuations vs Buffer time